Digital Marketing

Working on 2018 Social Media Plan for your Church?

Are you ready for 2018?

Do you have a social media plan for your church and ministry?

When you create a social media plan for your ministry, it is important that you do not miss key elements of social media or the online trends that you need to consider. Here is a 15-point checklist to help you create a plan.

How to Create a 2018 Social Media Plan for your Church: A 15-point Checklist

1. Create a ‘Social Media Roadmap’ document
Create a social media reference document that will serve as a blueprint or map for the entire period for which you are creating the plan. I call this the social media ‘roadmap’.

It could be a spreadsheet or a document that you can go back to at any time. You could use Google Docs – it is free, cloud-based, mobile-enabled and collaborative. You could also use a mind map if you are a visual person (like me). The type of document that you use does not matter, as long as you have one that you are comfortable working with, on an ongoing basis.

Here is a list of items that could be part of your roadmap. Please feel free to add more, depending on the operations of your church or the type of ministry.

Ministry goals & objectives
Promotional/Marketing goals – for each event or content
Audience / Personas
Channels – Social media channels, advertising channel, email etc.
Ad Budgets
Team details with responsibilities
Partnership/collaboration plan
Online assets details – website, mobile apps, etc.
UTM parameters for campaigns
Editorial and Social Media Calendar
Content Marketing Plan
Research information

2. Define your audience
Define your online audience in detail.
Knowing who you ideal ministry audience is, helps you customise the online message, content, campaigns and promotions to address their needs, resonate with them and add value to them.
Get to the details, like – what do they do online, how do they behave/react, what do they think, how do they spend, demographics, psychographics etc.

3. Define your channels
There are multiple social media channels today and there are multiple ways to optimise your content for each of them. If you are just starting digital marketing and social media efforts for your church, I highly recommend that you do not focus on multiple channels. Try focussing on one or two channels and get some traction. You need not ignore the others, just give them a lower priority for now and repost your existing content without spending time customising or optimising your content for them. As your online reach, following and engagement grows, you can consider creating, expanding and optimising more content for multiple channels.

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